Smartphones are a vital tool for the modern consumer. We use them to find local vendors, research products, and even make purchases. But smartphones also dominate our personal lives. We use them for entertainment, to perform tasks, and generally keep life flowing smoothly. Anything you could want to do, someone has made an app to do it. So when you upgrade to your new smartphone, what’s the first app you install? We’ve asked Aronson Advertising, Inc. employees to let us know about their favorite smartphone applications, and what draws them to certain apps.
While polling responses, some key attributes popped up again and again for Aronson employees. Our favorite apps tend to be visually pleasing and contain a social element. But most importantly, they need to be user friendly. This can mean several things.
- Simple controls
- Doesn’t use a lot of data and/or works offline
- Doesn’t take up a lot of storage space
- Backs up information/files
Aronson Advertising, Inc. team members’ favorite apps fell into four main categories.
Social media apps were not only the most popular response; they also see the highest usage, with respondents opening the app multiple times a day.
Our team loves social media for its ability to connect us with friends and those we admire, even on the other side of the world. It offers a more natural-feeling alternative to email, which can at times feel sterile. And, it is an excellent tool to discover niche groups and non-mainstream culture.
It shouldn’t be surprising that the second most popular response was music and podcast apps. Whether while driving, cooking, exercising, working, or relaxing, we as a culture love to listen to music and interesting stories.
- Apple Podcasts
- Spreaker Podcast Radio
The age of the daily planner and organizer are past us. We ditched the address book with the first cell phones, but now smartphone apps can help us manage our finances, take notes, create to-do lists, plan projects, and more.
- Sticky Notes
Whatever you love to do best with your leisure time, there’s an app to help do it. The Aronson Advertising, Inc. team has rounded up several apps for music and sports enthusiasts.
- Yahoo Fantasy Football
- The Score
- Guitar Tuner – gStrings
The team at Aronson Advertising Inc. are experts in the digital realm. If you are interested in expanding your digital presence and getting more attention from customers on the web, fill out our contact form.