Paid Search Strategist Position

Desired Skills & Experience:

A successful PPC strategist requires excellent communication skills with an ability to work well with SEM data to drive strategic recommendation in-order to improve SEM campaign performance. This individual must be able to work well in collaboration with others to achieve our goals and expectations.

Qualifications:

  • Bachelor’s degree required.
  • 3-5 years experience with Google AdWords and Google Analytics.
  • Ability to create a Google AdWords account based on client requirements.
  • Complete understanding of strategic SEM principles including but not limited to:
    • Keyword research
    • Optimizing campaigns for conversions
    • Bid optimizations
    • Landing page optimizations
    • Solid understanding of quality score and how to improve them
  • Ability to run reports and communicate areas of concern.
  • Proficiency with Microsoft Excel, PowerPoint, and Word.
  • Quality writing and verbal communication skill necessary.
  • Ability to adapt in a fast paced environment.
  • Passionate about SEM and Digital Marketing.
  • Not required, but pluses include:
    • Google AdWords certified
    • Google Analytics certified
    • Bing Accredited Professional
    • Knowledge of SEO
    • Bilingual in English and Spanish

Responsibilities:

  • Manage 10-12 SEM clients per month and work to improve overall campaign performance.
  • Execute SEM strategies from conception to execution through completion.
  • Perform daily operations of accounts and campaigns including but not limited to:
    • Keyword optimizations and refinement
    • Writing ad copy and keeping up with demand of client needs based off promotions and incentives
    • Creating and executing bid strategies to achieve highest ROI
    • Creating and adjusting ad extensions
  • Conduct analysis to measure performance and put together client recommendations.
  • Review monthly client reports and make strategic recommendations.
  • Stay up-to-date on changes to the Paid Search space.

Compensation:

  • We’re offering very competitive compensation for this position (based on experience) to attract strong candidates
  • Health insurance
  • 401k match programs

Apply for this position!