Automotive Attribution & Reporting
Auto Path IQ
Automotive Attribution & Reporting
Auto Path IQ, powered by Aronson Advertising, is an advanced attribution and reporting platform built specifically for automotive dealerships. Using first-party data and multi-touch attribution, Auto Path IQ helps dealerships better understand how marketing campaigns influence shopper engagement, lead activity, and sales outcomes across channels.
Visibility Into the Customer Journey
The platform provides visibility into the modern customer journey by measuring customer interactions across connected TV (CTV) and over-the-top (OTT) advertising, search engine marketing (SEM), social media, search engine optimization (SEO), and emerging AI search platforms. Rather than relying solely on isolated metrics or last-click reporting, Auto Path IQ helps reveal how shoppers engage with your dealership over time, from initial research and social engagement to website visits, return traffic, lead submissions, and conversion activity.
Today’s vehicle buying journey is rarely linear, so Auto Path IQ delivers cross-channel insights into how shoppers interact with dealership marketing throughout the sales funnel. Dealers can better understand which channels contribute to engagement, identify high-intent audiences, and evaluate how marketing efforts work together to influence customer behavior over time.
CTV & OTT Advertising Insights
Our OTT advertising solution is designed specifically for automotive dealerships, combining advanced audience targeting, behavioral insights, and premium streaming placements to help reach shoppers identified as actively researching vehicles.
Your dealership’s video advertising can be delivered across leading streaming platforms such as Hulu, YouTube TV, Peacock, and other connected TV networks, helping increase dealership visibility throughout the vehicle shopping journey. By pairing precision audience targeting with high-impact streaming video placements, our OTT campaigns help dealerships build brand awareness, reinforce messaging across multiple touchpoints, and remain visible to shoppers as they move through the buying process.
Today’s vehicle buying journey is rarely linear, so Auto Path IQ delivers cross-channel insights into how shoppers interact with dealership marketing throughout the sales funnel. Dealers can better understand which channels contribute to engagement, identify high-intent audiences, and evaluate how marketing efforts work together to influence customer behavior over time.
