When it comes to Google AdWords, the majority of businesses are either on the Search Network or creating Shopping ads. Both channels of advertising can provide sales and leads to help grow business. But, one channel of advertising that businesses shy away from is the Google Display Network. The Display…

Grow Your Business With The Display Network

AdWords Scripts: Stop Spend Script with Email Notifications
On October 4th, 2017, Google announced the daily spend of advertisers on AdWords can exceed twice their daily budget automatically. However, Google promises not to spend over 30.4 times the daily budget during a month. Technically, this update should not be an issue if you have an unlimited budget or…

Top 5 Automotive Google AdWords KPI’s
Having worked with over 200 accounts and having over 20 years of combined paid search experience, the experts at Aronson Advertising have identified several key metrics that successful auto dealerships have in common. The metrics below are the Top 5 AdWords KPIs that are vital in measuring paid search success…

7 Quick Points About Purchase Intent & Paid Search (PPC)
Capturing users at different stages in the purchase funnel requires varying strategies to be effective at each consumer touch point. To drive quality leads and sales, an advertiser needs to have a firm grasp of the best strategies to use at each stage. The following seven points will describe what…

Store Visits: From Online Clicks to Foot Traffic to Your Business
According to Google, 50% of mobile users and 34% of tablet and desktop users are most likely to visit a store after conducting a local search online. Now imagine that you are an auto dealership or a restaurant or an advertising agency managing SEM campaigns for them. How can you…

Paid Search Ad Extensions Explained
There is immense competition to obtain search visibility that leads to a click, and hopefully a lead. So how do you get your PPC ads to standout amongst all those headlines & competitive ad copy? Relevant and engaging ad copy plays a huge part, but one important aspect of PPC…

Why You May Not Need To Have the First Position on Search Results
Everyone in the industry agrees: getting your business’s website on the first page of Google search results is absolutely vital to reaching and developing your customer base. However, if you’ve been struggling to get your webpage to the number one position, you might be interested to hear that you can…

The ABCs of PPC at Aronson Advertising
The quote, “SEO is a marathon, not a sprint,” has been heard at Aronson Advertising in Schaumburg, IL. Since the creation of the digital advertising department three years ago, but Paid Search is one aspect of the department where it is possible to see quick gains in digital marketing. While…