Cost-per-click (CPC) is a campaign effectiveness metric that can be defined as total spend divided by total clicks. Basically, it indicates how much you pay when someone clicks on your ad. It is essential for marketers to keep this cost low for the overall profit of their business. The world…
Why Your Average Cost-Per-Click Is So High & How To Fix It
Monique Thompson
How to Measure Google Ads Campaign Performance
How do you measure the success of a Google Ads campaign? Do you look at all metrics with the same importance? In this blog, we take a look at Key Performance Indicators (KPIs) and their importance in driving desired results. There are many types and ways to categorize the Google…
Petya Hristova
Life Events Targeting in Google Adwords
Getting in front of the right people is one of the biggest challenges when creating and maintaining a Google Adwords campaign. Throw too wide of a net, and you’ll likely get some low-quality traffic. If your aim is too narrow, you’ll be missing out on potential buyers. You need a…
Charlie Bardwell
Why Dealerships Should Consider YouTube Advertising Now More Than Ever
With people spending more time browsing video content indoors during the COVID-19 pandemic, advertisers have a better chance now more than ever of reaching potential customers and influencing their next auto purchase decision. Why YouTube Advertising? But first, why should dealerships consider YouTube advertising? 1. According to Google, 75% of…
Dana Athra
Understanding All Of The Different Smart Bidding Strategies
When determining your Google Search Campaign’s goals, it is important to understand the different bidding strategies available to you in the interface. In this blog we will cover multiple bidding strategies from manual to smart bidding and how each one performs differently. What is bidding in Google Ads? Bidding in…
Joey Ryan
5 Tips to Optimize Your PPC Campaign
When it comes to running a successful PPC campaign, optimization is one of the most important and time consuming tasks. If done properly, it can increase search visibility and opportunities to drive automotive leads at a lower cost. For the SEM team at Aronson Advertising, it is important to drive…
Writing Engaging Ad Copy In Google Ads
Catching your audience’s attention can be difficult. This is why it is imperative to have ad copy that engages users. One of the key steps in improving your Click Through Rate (CTR) is developing engaging ad copy. Implementing ads that engage is what sets you apart from other marketers, and…
Organic Search vs. Paid Search: A ‘Simply Put’ Comparison
If you’re reading this, the year is 2020 and the digital marketing landscape has become as vast as it’s ever been, and we all have Google to blame (and thank) for it. Whether you’re a multi-billion dollar organization or a new entrepreneur just beginning your journey in the digital marketing…
Ruben Tello
Negative Keywords & Why They’re Important
Negative keywords are one of the most overlooked factors when it comes to the success of a pay per click campaign. However, this simple solution is a powerful tool when used correctly. As an automotive advertising agency, we understand how important the lack of a negative keyword list can be….
