If you’re reading this, the year is 2020 and the digital marketing landscape has become as vast as it’s ever been, and we all have Google to blame (and thank) for it. Whether you’re a multi-billion dollar organization or a new entrepreneur just beginning your journey in the digital marketing landscape you’re going to need […]
Negative keywords are one of the most overlooked factors when it comes to the success of a pay per click campaign. However, this simple solution is a powerful tool when used correctly. As an automotive advertising agency, we understand how important the lack of a negative keyword list can be. Within this article, we will […]
Getting a product or brand in front of an audience is key for any business, and the message relayed is just as important. Whether it’s an ad fit for TV, print, or digital, if it doesn’t stand out, then it may as well not run at all. For paid search ads, the competition is fierce […]
When running a Google AdWords campaign, the marketer can choose how ads are going to be delivered: standard or accelerated. These settings regulate how fast your client’s budget will be spent and how frequently ads will show. On October 7th, Google started the process of switching all campaigns to standard delivery. By the 14th, Adwords […]
Remarketing is a great way to grab potential customers’ attention and could be a second chance to advertise to potential buyers. Not only does remarketing keep your brand in front of users throughout the decision making process, but it also targets users who already know your product or are familiar with it. There are many […]
When determining your online advertising budget for Google Ads, you will be putting all your money into keywords. The cost of a keyword is determined by your industry, competition, location and quality score. Many of these factors are predetermined by utilizing the resource called the Keyword Planner. This article breaks down how you can use […]
No one enjoys paying for something they could theoretically get for free. Since ‘the beginning’, Paid Search Branding Campaigns have gotten the evil eye from many businesses. All too often, business owners say: “It’s a waste of money” “Costs too much” “Should come up with the first result via Organic listing” In all actuality, those […]
Most dealerships measure their advertising campaign’s success by the number of calls and form submissions received and they miss a very important action that’s not tracked as a conversion, yet it is as valuable as conversions, and that is location extension clicks. What is location extension? Location extension is an Ad extension that shows an […]
According to the recent study, in 2018 Bing ads were responsible for 33.8% market share on desktop computers and over 20% of overall market share. Close to 27% of all those clicks were unique to Bing Network, and the audience could not been reached by any other Search Engine including Google. Despite the impressive statistics, majority […]
The Hispanic market represents a largely ignored audience in paid search that advertisers could use to expand their reach. According to data from the 2010 census, the Hispanic market makes up 17% of the U.S. population and is projected to continue to grow at a fast pace in the coming years. What does this mean […]