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Automotive Advertising Agency | Aronson Advertising

  • Home
  • Services
    • Digital
      • SEO
        • Website Migration
      • PPC
      • Social Media Marketing
      • Website Management
    • Traditional
      • Video Production
  • Why Us
    • Case Studies
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PPC

Home / Blog / PPC
Computer Image

The Anatomy Of A Perfect Google Ad

  • Nov 25, 2019
  • Charlie Bardwell
  • Digital Marketing, PPC
  • No comments yet
Getting a product or brand in front of an audience is key for any business, and the message relayed is just as important. Whether it’s an ad fit for TV, print, or digital, if it doesn’t stand out, then it may as well not run at all. For paid search ads, the competition is fierce […]
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Google AdWords

What Is Accelerated Delivery & How Will Removing It Affect Marketers?

  • Oct 16, 2019
  • Hanna Avdukic
  • PPC
  • No comments yet
When running a Google AdWords campaign, the marketer can choose how ads are going to be delivered: standard or accelerated. These settings regulate how fast your client’s budget will be spent and how frequently ads will show. On October 7th, Google started the process of switching all campaigns to standard delivery. By the 14th, Adwords […]
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What Is Remarketing

What Is Remarketing & How Does It Work?

  • Aug 26, 2019
  • Luis Rosales
  • Digital Marketing, PPC
  • No comments yet
Remarketing is a great way to grab potential customers’ attention and could be a second chance to advertise to potential buyers. Not only does remarketing keep your brand in front of users throughout the decision making process, but it also targets users who already know your product or are familiar with it. There are many […]
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Keyword Planner

Applying the Keyword Planner to Determine Your Google Ads Budget

  • Jul 23, 2019
  • Joey Ryan
  • Digital Marketing, PPC
  • No comments yet
When determining your online advertising budget for Google Ads, you will be putting all your money into keywords. The cost of a keyword is determined by your industry, competition, location and quality score. Many of these factors are predetermined by utilizing the resource called the Keyword Planner. This article breaks down how you can use […]
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Google.com loaded on tablet pc

The Importance of a Paid Search Branding Campaign

  • Jun 25, 2019
  • Charlie Bardwell
  • Digital Marketing, PPC
  • No comments yet
No one enjoys paying for something they could theoretically get for free. Since ‘the beginning’, Paid Search Branding Campaigns have gotten the evil eye from many businesses. All too often, business owners say: “It’s a waste of money” “Costs too much” “Should come up with the first result via Organic listing” In all actuality, those […]
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Location Extension Clicks Effect on KPIs

Location Extension Clicks Effect on KPIs

  • May 07, 2019
  • Dana Athra
  • Digital Marketing, PPC
  • No comments yet
Most dealerships measure their advertising campaign’s success by the number of calls and form submissions received and they miss a very important action that’s not tracked as a conversion, yet it is as valuable as conversions, and that is location extension clicks. What is location extension? Location extension is an Ad extension that shows an […]
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Bing Partner 2019

Why Should Your Business Use Bing Ads?

  • Apr 25, 2019
  • Marina Klyavina
  • Digital Marketing, PPC
  • No comments yet
According to the recent study, in 2018 Bing ads were responsible for 33.8% market share on desktop computers and over 20% of overall market share. Close to 27% of all those clicks were unique to Bing Network, and the audience could not been reached by any other Search Engine including Google. Despite the impressive statistics, majority […]
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Targeting The Hispanic Market in PPC

  • Apr 09, 2019
  • Luis Rosales
  • Digital Marketing, PPC
  • No comments yet
The Hispanic market represents a largely ignored audience in paid search that advertisers could use to expand their reach. According to data from the 2010 census, the Hispanic market makes up 17% of the U.S. population and is projected to continue to grow at a fast pace in the coming years. What does this mean […]
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Why You Should Be Using Device Bid Adjustments

  • Mar 05, 2019
  • Andrew Denning
  • Digital Marketing, PPC
  • No comments yet
Mobile devices were responsible for 49.7% of webpages viewed as of February 2017 with desktop claiming the remaining majority according to Statista research. In 2018, mobile phones alone accounted for 52.2% of all webpages generated worldwide, also noted by Statista research. This is not to say that desktop traffic is obsolete, but as an advertiser […]
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Google Ads Interface

Our Favorite Features In The New Google Ads Interface

  • Dec 18, 2018
  • Joey Ryan
  • PPC
  • No comments yet
Over the past year, Google has been releasing many new Google Ads features to help improve performance in your paid search campaigns as well as making the most of your paid search budget. Today, I will be talking about our some of our team’s favorite new features and how beneficial these new features can be. […]
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