Just like any modern vehicle has its onboard self-diagnostic capability that signals to a driver or a technician what sub-system requires attention, Google Ads has its tool called Quality Score to indicate to an advertiser what components of his advertising efforts could be enhanced. What is Quality Score Quality Score (QS) is a keyword level […]
When it comes to any marketing campaign, the impression count is where most people start when determining its success. “How many people did this postcard go out to?” “How many eyes saw my commercial?” While impressions are an important metric for any PPC campaign in determining what our audience is most interested in, it’s the […]
Along with all other types of extensions, message extensions show alongside an advertiser’s ad on the search engine results page to generate leads. Along with call extensions, message extensions are a way for potential customers to connect with companies like dealerships directly. The value of Ad extensions is constantly increasing because Google continues to offer […]
With YouTube being the second largest search engine and the third most visited website in the world, we spend millions of hours on YouTube daily discovering, learning, laughing, asking “how to”, listening to music, or uploading new videos. According to YouTube statistics… We watch 1 billion hours of YouTube videos every day. Over 400 hours […]
With the increasing value of Ad extensions, AdWords continues to offer new types of Ad extensions to serve both the user and advertiser efficiently. Advertisers have seen an increase in conversions with promotion and price extensions that show current offers and specials, while others were glad to see the number of calls they received through […]
When it comes to Google AdWords, the majority of businesses are either on the Search Network or creating Shopping ads. Both channels of advertising can provide sales and leads to help grow business. But, one channel of advertising that businesses shy away from is the Google Display Network. The Display Network is one of the […]
On October 4th, 2017, Google announced the daily spend of advertisers on AdWords can exceed twice their daily budget automatically. However, Google promises not to spend over 30.4 times the daily budget during a month. Technically, this update should not be an issue if you have an unlimited budget or if you update your daily […]
Having worked with over 200 accounts and having over 20 years of combined paid search experience, the experts at Aronson Advertising have identified several key metrics that successful auto dealerships have in common. The metrics below are the Top 5 AdWords KPIs that are vital in measuring paid search success at Aronson. These KPIs can […]
Capturing users at different stages in the purchase funnel requires varying strategies to be effective at each consumer touch point. To drive quality leads and sales, an advertiser needs to have a firm grasp of the best strategies to use at each stage. The following seven points will describe what purchase intent is, why it’s […]
According to Google, 50% of mobile users and 34% of tablet and desktop users are most likely to visit a store after conducting a local search online. Now imagine that you are an auto dealership or a restaurant or an advertising agency managing SEM campaigns for them. How can you prove that the potential customers […]