The Hispanic market represents a largely ignored audience in paid search that advertisers could use to expand their reach. According to data from the 2010 census, the Hispanic market makes up 17% of the U.S. population and is projected to continue to grow at a fast pace in the coming years. What does this mean […]
Mobile devices were responsible for 49.7% of webpages viewed as of February 2017 with desktop claiming the remaining majority according to Statista research. In 2018, mobile phones alone accounted for 52.2% of all webpages generated worldwide, also noted by Statista research. This is not to say that desktop traffic is obsolete, but as an advertiser […]
Over the past year, Google has been releasing many new Google Ads features to help improve performance in your paid search campaigns as well as making the most of your paid search budget. Today, I will be talking about our some of our team’s favorite new features and how beneficial these new features can be. […]
Just like any modern vehicle has its onboard self-diagnostic capability that signals to a driver or a technician what sub-system requires attention, Google Ads has its tool called Quality Score to indicate to an advertiser what components of his advertising efforts could be enhanced. What is Quality Score Quality Score (QS) is a keyword level […]
When it comes to any marketing campaign, the impression count is where most people start when determining its success. “How many people did this postcard go out to?” “How many eyes saw my commercial?” While impressions are an important metric for any PPC campaign in determining what our audience is most interested in, it’s the […]
Along with all other types of extensions, message extensions show alongside an advertiser’s ad on the search engine results page to generate leads. Along with call extensions, message extensions are a way for potential customers to connect with companies like dealerships directly. The value of Ad extensions is constantly increasing because Google continues to offer […]
With YouTube being the second largest search engine and the third most visited website in the world, we spend millions of hours on YouTube daily discovering, learning, laughing, asking “how to”, listening to music, or uploading new videos. According to YouTube statistics… We watch 1 billion hours of YouTube videos every day. Over 400 hours […]
With the increasing value of Ad extensions, AdWords continues to offer new types of Ad extensions to serve both the user and advertiser efficiently. Advertisers have seen an increase in conversions with promotion and price extensions that show current offers and specials, while others were glad to see the number of calls they received through […]
When it comes to Google AdWords, the majority of businesses are either on the Search Network or creating Shopping ads. Both channels of advertising can provide sales and leads to help grow business. But, one channel of advertising that businesses shy away from is the Google Display Network. The Display Network is one of the […]
On October 4th, 2017, Google announced the daily spend of advertisers on AdWords can exceed twice their daily budget automatically. However, Google promises not to spend over 30.4 times the daily budget during a month. Technically, this update should not be an issue if you have an unlimited budget or if you update your daily […]