When determining your online advertising budget for Google Ads, you will be putting all your money into keywords. The cost of a keyword is determined by your industry, competition, location and quality score. Many of these factors are predetermined by utilizing the resource called the Keyword Planner. This article breaks down how you can use […]
No one enjoys paying for something they could theoretically get for free. Since ‘the beginning’, Paid Search Branding Campaigns have gotten the evil eye from many businesses. All too often, business owners say: “It’s a waste of money” “Costs too much” “Should come up with the first result via Organic listing” In all actuality, those […]
Most dealerships measure their advertising campaign’s success by the number of calls and form submissions received and they miss a very important action that’s not tracked as a conversion, yet it is as valuable as conversions, and that is location extension clicks. What is location extension? Location extension is an Ad extension that shows an […]
According to the recent study, in 2018 Bing ads were responsible for 33.8% market share on desktop computers and over 20% of overall market share. Close to 27% of all those clicks were unique to Bing Network, and the audience could not been reached by any other Search Engine including Google. Despite the impressive statistics, majority […]
The Hispanic market represents a largely ignored audience in paid search that advertisers could use to expand their reach. According to data from the 2010 census, the Hispanic market makes up 17% of the U.S. population and is projected to continue to grow at a fast pace in the coming years. What does this mean […]
Mobile devices were responsible for 49.7% of webpages viewed as of February 2017 with desktop claiming the remaining majority according to Statista research. In 2018, mobile phones alone accounted for 52.2% of all webpages generated worldwide, also noted by Statista research. This is not to say that desktop traffic is obsolete, but as an advertiser […]
Over the past year, Google has been releasing many new Google Ads features to help improve performance in your paid search campaigns as well as making the most of your paid search budget. Today, I will be talking about our some of our team’s favorite new features and how beneficial these new features can be. […]
Just like any modern vehicle has its onboard self-diagnostic capability that signals to a driver or a technician what sub-system requires attention, Google Ads has its tool called Quality Score to indicate to an advertiser what components of his advertising efforts could be enhanced. What is Quality Score Quality Score (QS) is a keyword level […]
When it comes to any marketing campaign, the impression count is where most people start when determining its success. “How many people did this postcard go out to?” “How many eyes saw my commercial?” While impressions are an important metric for any PPC campaign in determining what our audience is most interested in, it’s the […]
Along with all other types of extensions, message extensions show alongside an advertiser’s ad on the search engine results page to generate leads. Along with call extensions, message extensions are a way for potential customers to connect with companies like dealerships directly. The value of Ad extensions is constantly increasing because Google continues to offer […]