At Aronson Advertising, we pride ourselves on understanding your target audience, having the ability to decipher what type of product they’re interested in. Thanks to ever-changing technology, Google Analytics has made it easier to discern the type of consumer visiting your site, especially their specific interests. Here, we highlight why…
Personalizing Personas: How to Turn Data Points into Definitive People
Savannah Saunders
What is a Web Crawler?
Have you ever wondered what a web crawler was and why it’s beneficial for your website. Web crawlers are programs that go by many names, including spiders, robots, and bots, and these descriptive names sum up what they do, which is crawl across the internet to index or catalog web…
Dustin Stusse
Setting Up and Utilizing Google Analytics
New Client Setup The analytical process is allowed to move forward after obtaining client approval. From there we can obtain access to said dealer to their Google Analytics account. Initially, all of the websites we use contain the same goals in their analytics profiles. Since we already have established labels…
Nickolas Amendola
A Users Guide To Real Time Reports
Wouldn’t it be great to see what users are doing on your website right now? Real time reports in Google Analytics provide instant visibility to your visitors, such as how they arrived, where they came from, and if they’re converting. It is a report in Google Analytics that can help…
Joey Ryan
You Are What You Eat: Managing What You Read to Improve The Way You Write
You may have heard the old saying “you are what you eat.” What we consume, we use to produce. The same is true when it comes to creating content. The material we read shapes the way we write. But I can’t take credit for this idea. Early in my college…
Nathan DeTemple
Why Your Average Cost-Per-Click Is So High & How To Fix It
Cost-per-click (CPC) is a campaign effectiveness metric that can be defined as total spend divided by total clicks. Basically, it indicates how much you pay when someone clicks on your ad. It is essential for marketers to keep this cost low for the overall profit of their business. The world…
Monique Thompson
How Instagram’s Product Tagging Can Increase Business
Instagram recently announced the expansion of its in-app shopping to IGTV and Reels. Previously, the in-app shop and its product tagging feature were only available on grid posts and Stories. Now, businesses can tag products showcased in videos to their shop, allowing viewers to purchase the item directly on Instagram….
Stavroula Therios
Improve Your Online Buying Experience
In this day and age, you can do almost anything online. From scheduling a reservation at your favorite restaurant to buying your weekly groceries, all this and more can be done online. With more users accessing the internet, companies need to adjust and improve their online buying experience to satisfy…
Matthias Warren
Why Deep Website Audits are Important
In this day and age, the internet has taken over how consumers shop. Your website is the first critical touchpoint. Visitors will shape their perceptions and judge your brand based on their interactions with your site. And it only takes a matter of minutes. Here are some tips to keep…
Jordan Bania