Facebook CEO, Mark Zuckerburg, was recently under fire while testifying before Congress after a political firm obtained millions of Facebook users’ private information. With the news of Cambridge Analytica gaining personal information such as users’ identities network of friends, and pages that they’ve “liked” (“liking” a page means showing interest…
How to Check Your Facebook Privacy Settings
May 2018 Employee of the Month
Aronson Advertising has named two outstanding team members as Employee of the Month for May 2018: Account Coordinator Liz Schmidt and Junior SEO Matthias Warren. These employees have worked to contribute to the growth of the company and their departments with dedication, and passion for what they do. Learn more…
AdWords Scripts: Stop Spend Script with Email Notifications
On October 4th, 2017, Google announced the daily spend of advertisers on AdWords can exceed twice their daily budget automatically. However, Google promises not to spend over 30.4 times the daily budget during a month. Technically, this update should not be an issue if you have an unlimited budget or…
How to Create an Editorial Style Guide for Your Content Team
When producing large volumes of content, uniform parameters for formatting and punctuation are essential. Consistency throughout your department means that your team will be more productive and the work you produce can be created flawlessly. A tried-and-true way to achieve this is by creating an editorial style guide for your…
How to Capitalize on Emerging Trends
The automotive industry is one of the most complex and rapidly evolving spaces on the planet, so staying up-to-date on advancements and trends is essential. Recognizing and acting on an emerging trend in the automotive industry not only ensures your users are staying informed, it also can get you in…
7 Ways to Optimize Your Automotive Social Media Profiles
When promoting an impressive automotive brand, it’s important to influence your audience via social media channels such as Facebook, Twitter, or Instagram. Whether you’re a seasoned social expert or just beginning, it’s important to consider these seven ways to optimize your automotive social media profiles and assist with creating a…